Paradis Sport performance underwear was selected to be a grant recipient of the Hello Alice program in partnership with the Global Entrepreneurship Network, Progressive and Etsy. Thousands of small businesses applied. Paradis Sport continues to sell out thanks to rave reviews in BackpackerWomen’s Running MagazineTreeline Review, and Outdoor Life –including best “thong” category for hiking.

Former D1 athlete Sarah Weihman founded Paradis Sport because she couldn’t find high quality athletic underwear that worked. Thousands of women were complaining about the same thing: other brands’ undergarments rode up, fell apart quickly, or were uncomfortable. She enlisted top female industry experts to help design performance underwear that women want and deserve, and then fit-tested the prototypes with elite athletes across 30 sports (a unique and revolutionary approach). Paradis Sport quickly developed a pro athlete following which includes members of the US Ski Team, USA Triathlon, US Swimming, Team Canada, and US Rugby among others.

Paradis Sport undies can be found at and select retailers nationwide.