Pretty teeth may be sexy, but it takes some work to keep them healthy. While many may dread the moments of the day when they need to floss, brush, and swish, that doesn’t mean oral care can’t be fun. Sisters Cat Cu (an artist) and Dr. Chrystle Cu (a denstist) wanted to create an oral-wellness system that’s super-cleansing and delightful—and Cocofloss was born.


Cocofloss is soft, loofah-like textured dental floss that scrubs your teeth blissfully clean. The cleansing design is made of 500+ durable interwoven filaments that expand to pull away plaque from surface areas, and the soft fibers are woven with a cylindrical shape that compresses to fit even the tightest contacts. The floss is naturally antibacterial, infused with soothing coconut oil and microcrystalline vegan wax. It’s woven from recycled plastic sourced from recycled water bottles and is free of BPA, parabens, SLS, and PFAS, as well as Leaping Bunny-certified cruelty free.


Pair your floss with Cocobrush and Cocoshine Whitening Toothpaste. Cocobrush is an extra-soft toothbrush to brighten your smile, with fluffy bristles that massage your gums that are also tall and tapered to set between your teeth and underneath the gumline. The handle is made from about 98% recycled Oceanworks plastic and is free of toxins just like Cocofloss. For every Cocobrush you buy, the company will remove an additional 10 Cocobrush-worth of ocean-bound plastic from the environment.


Cocoshine Whitening Toothpaste whitens and brightens your teeth without the use of toxins, coarse abrasives, or symptom-masking ingredients. It features n-HA (nano-hydroxyapatite), a form of your teeth’s own natural minerals. It’s fluoride-free, and also free of sulfates, parabens, propylene glycol, triclosan, peroxide, artificial dyes, and artificial sweeteners. The toothpaste comes in a TSA-friendly 3.4-ounce tube.


Get a single spool and dispenser of Cocofloss in a variety of flavors: delicious mint, cara cara orange, apple cinnamon, banana daiquiri, dark chocolate, fresh coconuts, gelato affogato, passionfruit, pure peppermint, pure strawberry, summer watermelon, sweet pineapple, or unscented—all for $10 each on the Cocofloss site. Need to keep a few on hand so you don’t run out? Consider subscribing to keep your favorite flavor coming, or get the Cocofloss Happiness Set of four floss combinations for $36.


Cocobrush comes in limoncello yellow, blue bliss, orange zest, and tickled pink, and lists for $10 on the Cocofloss site. Cocoshine Whitening Toothpaste comes in delicious mint and lychee breeze, and lists for $22.

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