It is not every day that you meet unique online apparel outfitters that focus on providing convenient products for business travelers who have little time to shop. And if you find them, it is certainly not in the undergarment sector.

MeUndies.com has done a brilliant job of reaching out to consumers via social media channels like Facebook. They recognize that this is where their hip, fashionable customer base spends their time so they choose to place their focus there. The price point is low enough that consumers need not interact with the product to try it on as the website walks them through the size parameters with just a few clicks.

In fact, the company’s website creates an enticing enough of a personalized experience so that customers feel that they are getting something almost better than what they find in an actual store since it is seemingly being created for them. In fact, this strategy is brilliant in that it eliminates the middle man and creates a sense of customer value for the end user.

You simply select basic categories from the website based on the design specifications of your desired underwear. No need to be shy as details are as ambiguous as possible. At the same time, individualists can select their desired shape and size as they go through the process.

The company’s founders (mutual friends since they were children) are as ambitious as possible on the mobile front as they explore not only the Internet arena, but also are designing vending machines that will dispense designer underwear on the spot based on pre-specified categories. How’s that for catering to the on-the-go business traveler?! In fact, it is this model that inspired the company designers to create a direct-to-consumer business that provides both value and quality products to its customers.

Shoppers may wonder why underwear was chosen as the market for this sensitive on-the-spot purchase. However, it seems obvious to those in the industry as it is one of the most overpriced products out there. To offer it at a discounted price via a website or vending machine where the specialization is there, but not too intricate, seems like a no-brainer. Ordering it took less than five minutes, and less than a week later it was on my doorstep. It arrived in clever packaging. It is made of high-quality, soft cotton material and has a strong elastic waistband.

By creating the company’s own brand, it creates low cost awareness while at the same time creating high-value proposition as it presents itself as a stylish brand. Over time, the company has morphed from offering monochrome colors to more intricate patterns and designs that encompass more expensive material.

Free shipping and a member’s club offering half-priced underwear are among the other reasons that people are attracted to this stylish brand. People no longer have to do their own shopping for underwear, and a replenishment schedule can be set up for people who want pairs to arrive on a regular schedule. Other offerings by the company include V-neck undershirts, and on the production line are t-shirts and other comfort wear like pajamas and sweats. Underwear is available for around $25 at MeUndies.com.